Counselling Directory, with over 300,000 visitors each month, is an online directory connecting people with trusted counsellors & psychotherapists. I had full ownership of this product design from branding, UX / UI, responsive website, registration form, print, social media banners, welcome pack pdf & email template design. This redesign saw a 50% increase in conversion rates. View the final website design here .
I worked with the development team on the implentation of the redesign and was involved in the testing phase and the post launch split tests. I also worked with the communications team on the relaunch communication to our members.
I also redesigned the online registration process in collaboration with the customer service team. This is still being developed but you can view my prototype in InVision here .